Star Wars Twitter account gives global publicity to Lincolnshire County Council safety message

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By kay_kelly | Monday, January 28, 2013, 09:02

The Force is well and truly with Lincolnshire County Council after the official Star Wars Twitter account gave global publicity to its current safe driving campaign.

The council used a witty reference to the epic film franchise to convey a serious safety message to motorists on Wednesday.

And @starwars picked it up and Re-Tweeted it to more than 300,000 followers worldwide.

 

The local authority Tweeted: "Our cameras show Lincs drivers today must beware black ice, frozen snow and an Imperial assault on the rebel base."

The message was accompanied by a Twitpic of an At-At Walker superimposed on a snowy road scene.

Shortly after sending the Tweet it was Re-Tweeted by @starwars - the official Twitter account for the films - sending the council's message global.

To date, the original message has been re-Tweeted more than 300 times.

Jonathan Fitzgerald, strategic communications & digital engagement officer at Lincolnshire County Council, said: "It's brilliant reaching and chatting with the people of Lincolnshire – and sometimes, the viral nature of social media means tweets can also spread to galaxies far, far away.

"Our gritting teams are receiving overwhelming support and praise on our @LincsCC_Winter gritter twitter and on @LincolnshireCC for their efforts in the 2013 Snow Wars; we're proud to give our residents – and, it seems, half the planet now, the benefit of our timely advice, warnings and updates, along with a smile."

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